Communication Design Capstone Project
Swinburne University of Technology

The aim of this project is to provide a rich branding and media foundation for the local band to help them build a following and land better, paid gigs. The Blacknoise Army are a progressive metal band who live for their music, they have a unique and full sound and if given the opportunity, their music would be appreciated world wide.

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Live music is embedded into the Australian culture and is a vital element in the urban culture scene (van der Hoeven & Hitters 2019). Music has the power to unite and bring people together, regardless of their differences.

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In the digital age, record contracts have become less important to musicians for recording, distributing, and promoting albums (Arditi 2020). So as a result the biggest problem faced by musicians is gaining traction and building a following. In order to be successful and offered to play in larger venues with bigger crowds where payment is not just “exposure”, the artists need a following first. It’s a catch 22.