Disconnect to Reconnect
Disconnect to Reconnect is an integrated public health campaign concept designed to address excessive screen use among young Australians.
Developed in response to rising concerns around digital dependency and related health impacts, the campaign encourages behavioural change through clear, accessible messaging delivered across multiple touchpoints.
The strategy focuses on reframing screen time as a health issue, using bold, attention-grabbing visuals and relatable messaging to engage both teenagers and their families. By meeting audiences in everyday environments - print, digital, and public spaces. The campaign aims to prompt reflection and encourage more active, offline lifestyles.
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The outcome is a cohesive, multi-channel campaign system designed to communicate a complex issue simply, consistently, and at scale.